Content marketing is a fancy way of saying all the stuff you create and share to promote your business.
Got a website? Great. Now you need engaging content to keep existing customers happy and to gain new customers.
There’s all sorts of content you can use to help market your business. You ultimately want your content to drive profitable customer action.
For small and medium sized businesses, starting with a brilliantly written website is a must. You need an experienced copywriter (like me) to do that for you.
You should also have a blog where you can post news. The key to a great blog is writing unique content on a regular basis. It should be interesting, shareable and serve a purpose.
If your blog is always pushing product, people will switch off. You need to strike the right balance.
Using content marketing on social media
If you want to do social media marketing right, you need fresh content to constantly push out.
Along with compelling copy, great photos are an absolute must for social media.
I can use your photos, stock photos, or a combination of both. I can even arrange a professional photo shoot of your staff, your premises, and your products and services.
Getting results with video
With growing time constraints, many people prefer watching something rather than reading about it. That’s why video is a booming area of content marketing.
Investing in some great videos is really worthwhile. They can be housed on your website and YouTube, and shared on social media and in your customer e-newsletters.
Videos are great for SEO as Google recognises that they enhance the user experience of your website.
Helping you with content marketing
I can help with things like:
- Content strategy and planning