Search engine optimisation (SEO) and search engine marketing (SEM)

If your business isn’t showing up in Google, it may as well be dead.

Luckily for you, your website can be optimised or you can pay for ads to help your business thrive.

Search engine optimisation (SEO)

Search engine optimisation, or SEO for short, is a broad term for various online marketing techniques that can help your website move up in Google’s search engine results.

Appearing higher in Google ultimately means more traffic on your website and more leads and paying customers.

Technically speaking, paying for Google ads is not SEO. That comes under the umbrella of search engine marketing (SEM). SEO is about boosting your website traffic organically.

To ensure your business has a steady stream of organic visitors, your website must be well-optimised for relevant keywords, load quickly, have fresh and regular content, and answer people’s queries. And that’s just for starters!

Keeping on top of SEO

You need to keep on top of SEO as Google constantly changes it algorithms. Your competitors will also be trying to out-rank you.

Luckily, I love SEO and can help you navigate this relatively new area of marketing.

I enjoy helping businesses all over Melbourne with SEO, including the inner northwest like Yarraville, North Melbourne, Essendon, Pascoe Vale and Coburg.

Talk to me about:

  • Conducting a website audit to fix the current issues on your site
  • Doing keyword research to ensure you’re ranking for the right search terms
  • Receiving ongoing SEO help to ward off your competitors
  • Ensuring your website always has fresh content
  • Getting links to your business on other websites
  • The benefits of getting online reviews.

Search engine marketing (SEM)

Search engine marketing – or SEM for short – is essentially paying for online ads.

That’s why some people call it ‘paid search’.

In Australia, the two major search engines are Google and Bing. More than 90% of people use Google.

Ads run on a pay-per-click basis, known as PPC. The cost of someone clicking on your ad depends on the competitiveness of the keywords in the industry.

The main benefit of PPC is that your ad can appear above the organic (non-paid) search listings.

It can be hard to achieve organic rankings on the first page of search engines over a short period of time. That’s why running Google ads is a good marketing strategy for many local Melbourne businesses.

Running Google ads can help bring calls and enquiries to your business on day one.

Let me help you with:

  • Identifying quality keywords and search terms
  • Setting up Google ads and writing compelling copy
  • Monitoring and testing for the best outcomes
  • Managing your daily budgets
  • Reporting.
View next service
Questions you might have about SEO and SEM
Can you guarantee page 1 of Google?


I’d be afraid to see the kinds of ‘black hat’ SEO techniques some marketing agencies use to guarantee you page 1 of Google within a short time frame.

If you aren’t doing the right thing, Google can penalise your website. It’s not worth the risk.

What I can guarantee you is improving the position of your website for various keywords over time, provided you accept my recommendations.

Of course, page 1 is always the ultimate aim and my proven results reflect that.

How much do Google Ads cost?

The minimum monthly Google spend is $100.

The cost per click (CPC) depends on how competitive the keywords are in your industry. A click may be one or two dollars.

Example: if the CPC was $1 and you were getting five clicks a day, a monthly budget of $100 would be reached within 20 days. You could decide to increase your budget or leave it.

A monthly management fee is charged to maintain your account (see below).

Am I locked in to a contract for Google Ads?

Not at all. Once your account is set up, you’re free to stop and start whenever you please.

Is there a minimum term for SEO work?


Please keep in mind, however, that SEO work should be ongoing and not one-off.

What does it cost?

SEO and SEM are totally different beasts. Please contact me for a quote.