Delivered directly to your customers’ phones, SMS and email marketing is one of the most powerful ways of reaching those who matter most.
Although they serve a similar purpose, the kinds of messages you send on each of these platforms are a bit different.
For example, emails generally contain more information, include photos or imagery and can be highly personalised depending on the data you have.
On the other hand, SMS messages are short and contain only words. If they’re sales related, they may include a phone number or even a web link to a landing page where further action can be taken.
Used cleverly, both SMS marketing and email marketing can bring big results. And it’s easy to track performance.
A customer’s mobile phone number is one of the most valuable pieces of data you own.
Statistics show that well over 90% of people who receive a text message open the message in the first few minutes. The message is read practically immediately.
You simply can’t get that kind of cut-through with most other marketing channels.
Some businesses already send SMS to their customers. However, it’s usually to confirm an appointment or some other administrative matter. So why not occasionally send a marketing-related SMS as well?
Done well, your customers will appreciate you reaching out to them. Done really well, your customers will take positive action.
Virtually everyone has an email address these days.
That’s why many businesses are already using email marketing to engage their customers. Unfortunately, however, it’s often not done in the right way.
How would you like it, if every week a business pushed its products down your throat? And they wonder why their open rate is so low!
To ensure people keep opening your emails, you need to offer genuine help, provide interesting stories, have a personality…and showcase your products and services only some of the time.
That way, people won’t ‘switch off’.
I can help you strike the right balance between getting your message out there and keeping customers happy and engaged.