Social media is about communicating with others in virtual communities and networks.
As a business, it’s important to be in this space as that’s where more and more people are spending their time.
However, you don’t want to be seen as ‘daggy’, boring or out of touch with your target market. We can help you get the balance right.
These are some of the most popular social media channels:
Organic vs paid advertising
On social media you can post content for free (organic) or you can pay for advertising. Or you can do both.
On Facebook, each free post only has a certain ‘reach’. This means it will be seen by some of your followers, but not all of them.
It won’t be seen by anyone outside of your network either.
To ensure your posts are seen by the most eyeballs possible, you can pay a little of money to boost them.
Boosted posts can be seen by all your followers, your followers’ friends, or prospective customers who fit a certain profile (such as where they live, their age, gender and interests).
Doing it well
Spreading yourself thinly across all social media channels is fraught with danger, unless you have a big marketing team (most businesses in Melbourne don’t).
The trick is to do one or two social media channels really well. The industry you’re in may dictate which social media channel (or channels) you should focus on.
For example, if you’re a recruitment organisation you’d be silly not to have a presence on LinkedIn. Similarly, if you’re a fashion retailer you really need to be on Instagram.
Helping you become awesome
Here’s how I can help your business become a social media superstar:
- Devising a social media strategy
- Creating compelling copy
- Using photos to bring your business to life
- Using relevant hashtags so people can join a conversation
- Creating templates so your messaging has a consistent look and feel
- Creating banners and artwork
- Linking your site to social media
- Linking your posts back to your site
- Running paid ads
- Responding to customer queries
- Having live chats with customers.
Are you ready to get social?