Social media marketing

Social media is about communicating with others in virtual communities and networks.

As a business, it’s important to be in this space as that’s where more and more people are spending their time.

However, you don’t want to be seen as ‘daggy’, boring or out of touch with your target market. We can help you get the balance right.

These are some of the most popular social media channels:

Facebook
YouTube
LinkedIn
Instagram
Twitter.

Organic vs paid advertising

On social media you can post content for free (organic) or you can pay for advertising. Or you can do both.

On Facebook, each free post only has a certain ‘reach’. This means it will be seen by some of your followers, but not all of them.

It won’t be seen by anyone outside of your network either.

To ensure your posts are seen by the most eyeballs possible, you can pay a little of money to boost them.

Boosted posts can be seen by all your followers, your followers’ friends, or prospective customers who fit a certain profile (such as where they live, their age, gender and interests).

Doing it well

Spreading yourself thinly across all social media channels is fraught with danger, unless you have a big marketing team (most businesses in Melbourne don’t).

The trick is to do one or two social media channels really well. The industry you’re in may dictate which social media channel (or channels) you should focus on.

For example, if you’re a recruitment organisation you’d be silly not to have a presence on LinkedIn. Similarly, if you’re a fashion retailer you really need to be on Instagram.

Helping you become awesome

Here’s how I can help your business become a social media superstar:

Devising a social media strategy
Creating compelling copy
Using photos to bring your business to life
Using relevant hashtags so people can join a conversation
Creating templates so your messaging has a consistent look and feel
Creating banners and artwork
Linking your site to social media
Linking your posts back to your site
Running paid ads
Responding to customer queries
Having live chats with customers.

Are you ready to get social?

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Questions you might have about social media

What's the best social media channel to use?

While Facebook and YouTube are the most popular social media channels, it depends on things like where your customers are and what your competitors are doing.

Can I get one-off help or does it have to be ongoing?

Unless you need help setting up a social media page or creating templates (which I can do for you), social media marketing is generally ongoing work.

You should commit to social over the long term.

Can you manage social media outside of business hours?

Sure can. Just let me know what your needs are.

How much does it cost?

It depends on how much involvement you’d like me to have. For example, I can manage everything, right down to responding to customer comments. Please contact me for a quote.