Your website is often the first impression someone has of your business.
That’s why it’s imperative it looks professional, is functional, and is consistent with your brand.
I can help you with a totally new website or update your existing website.
How do you build a website?
I generally follow these steps:
- Research – identify your preferences regarding functionality and design
- Document – create a specifications document outlining how the website will work and flow
- Design – create a wireframe (basic design of where the elements will sit on each page)
- Build – start building your website
- Test – make sure your website does what it’s meant to
- Go live – your website is live!
Your ongoing feedback throughout all stages is crucial to delivering a great website.
Optimising your site for excellence
Search engine optimisation (SEO) is carefully considered during planning and building. So too is user experience, ensuring your customers can do what they need to, quickly and simply.
Populating your website
Your website is going to need great content, such as helpful written information, entertaining videos and attractive graphics. Some businesses already have that ready to go while others rely on me to do it for them.
I love creating content for websites. I have a natural way of optimising content to include the right keywords in the right amount, and linking pages together so everything flows nicely.
Thinking beyond the build
One of the biggest mistakes people make regarding a website build is not thinking about a phase 2.
In other words, a ‘build it and they will come’ approach doesn’t work.
You need to think about how you will attract customers to your site and keep them there long enough, so they convert or take a particular action.
Having great, regular content like a blog, or consistently posting interesting stuff on social media, is one way you can do that. I can help with that too.